How Social Media Strategy Enhanced Brand Awareness for an Elite Higher Education Institution

Greentarget helps professional services firms create unique positions of authority.

We move audiences through the marketing funnel by helping clients participate skillfully and authoritatively in the conversations that matter most to their key stakeholders.

State of Digital & Content Marketing Report

In today’s AI-engrossed, post-pandemic economy, it’s harder than ever to secure decision-makers’ attention.

The 11th edition of our research gathers insights from over 285 corporate general counsel and executive decision-makers on their information consumption habits and the implications for professional services marketers.

State of DEI Content

Business leaders are facing increased pressure to advance DEI goals. In response, they seek more guidance from their law and professional services firms on how to demonstrate their DEI progress.

Greentarget’s first-ever State of DEI Content Report draws from the perspectives of 200 C-suite executives and in-house counsel to understand what types of DEI content decision-makers are seeking, and the extent to which their outside firms are meeting those needs.

Why Your Professional Services Firm Should Engage With the Media – and How to Do it Right

Jennifer Smith, former WSJ reporter and current Director of Content at Greentarget,  explains how companies can earn credibility through thoughtful media relations.

Deploying Research to Uncover Trends in a Fast-Moving M&A Dispute Landscape

Berkeley Research Group (BRG), a leading consulting firm, tapped Greentarget to lead its third annual M&A disputes research campaign. Greentarget’s research uncovered the implications of geopolitical and economic conditions on global M&A disputes – critical information for BRG’s legal and finance clients. Subsequent media relations efforts bolstered BRG’s reputation and web traffic.

How Social Media Strategy Enhanced Brand Awareness for an Elite Higher Education Institution